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How to Create a Rewarding Virtual Incentive Experience

It's no surprise that current events have brought incentive travel to a screeching halt. Programs involving all-inclusive resort stays, once-in-a-lifetime experiences and award ceremonies continue to postpone. But, there are still ways to digitally deliver incentives to top performers.

Continue reading to discover how you can still celebrate, motivate and reward employees virtually.

Man using laptop to participate in Virtual Incentive Event | BCD Meetings & Events

Top performers provide critical value to an organization's success. And especially during this unique time, it's imperative to keep them engaged and motivated. Incentives can still move business forward, we just need to get creative. Here's how we can still bring the most memorable experiences into the homes of a company’s most important audience: their employees. 

Delivering Incentives Through Virtual Experiences

Hosting a Virtual Event

Produced virtual events are a great way to connect with and celebrate employees. For example, a virtual awards ceremony can be brought to life with branded animations, multiple speakers and a variety of segments, including video messages from leaders, to engage the audience.

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Formalize the affair by encouraging employees to dress for the occasion and turn on their webcams. Food and beverage can also be provided by way of cocktail kits for signature drinks and gift cards to meal delivery services. Commemorate the event by shipping an award or personalized gift straight to attendees' homes.

Creating a Memorable Digital Experience

Though they may look different, the digital space still allows for creating memorable and personal experiences. Even though the event may be virtual, it's still about providing that exclusive access to something desirable they may not be able to attain on their own.

Think: cooking demos with a celebrity chef and meal prep kit provided so participants can cook along at home, an exclusive performance by a well known artist brought into their living rooms or an interactive session with a celebrity where participants can engage with them directly. 

A man and woman cooking together in a kitchen as part of an Incentive Experience | BCD Meetings & Events

Read a full run down of what a virtual event could look like.

The Future of Incentives

It's impossible to know exactly what incentives will look like in the future.  Looking ahead, there might be fewer winners or smaller groups on trips. We will have to adjust just as the rest of the industry will. One thing we know is that travel awards and how they connect employees to brands and to each other, will continue to be a powerful way to motivate and reward. 

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