As often as we hear it, it’s true. Technology can help achieve a well-rounded event and transform the onsite experience – whether the objective is to enhance human connections, captivate attendees, customize spaces or design frictionless visitor experiences. As we strive to stay relevant in an ever-changing events marketplace, here are some technology trends we’re using to make in-person experiences even more powerful, meaningful and efficient.
Technology Trends to Enhance
In-person Event Experiences
Personalize Events with Facial Recognition
When incorporated effectively, facial recognition can be a successful tool to
propel event goals and meet the expectations of today’s event attendees. To implement this type of technology, it’s necessary to collect clear images of participants in advance of the event or during registration check-in.
It’s important to note from a privacy standpoint, facial recognition collects biometric information. The collection of these details requires notice, consent and data security.
Advantages of Facial Recognition
Streamline the check-in experience
Participants can walk up to a camera, scan their face and receive their badge; meanwhile, exhibitors can do a quick scan to capture that lead. Planners can track attendees as they enter a session to avoid cringeworthy bottlenecks at the door. It’s a more secure method of check-in, avoiding the pitfalls of a malfunctioning QR code or an attendee using the wrong badge by mistake.
Profile your participants
As an attendee approaches a booth, registration area, or even a key leader in your organization, facial recognition can provide fast info on approach. In turn, you can personalize their experience to hone in on preregistered details (such as their goal in attending your event to help start the conversation right).
Scan the audience
Facial recognition technology can scan your audience and compile data to read the overall emotional charge of the room. You can, in real time, communicate this with the speaker or performers. The benefits? Quickly change course to imbue more energy or break up content with some humor or audience participation.
Engage Attendees with Smart Spaces
Beige walls, projection screens, in-house A/V packages and track lighting…a traditional meeting environment can only take us so far. Today, meeting venues and spaces are being redesigned; there are plenty of ways to rethink your space, and technology can help.
Types of Event Venue Technology
Simply put, participants can’t focus on content when they are distracted by their surroundings. Comfort promotes productivity, creative energy and mental focus. Smart meeting venues are using technology to mitigate discomforts – allowing planners to control room temperatures, enable interactive displays, and order more coffee at the touch of a button. This trending approach to meeting and event space combines tech-enabled venues with highly intentional interior design, 5-star hospitality, award-winning menus, wellness initiatives and sustainable practices – all wrapped up to provide distraction-free surroundings.
On the rise in innovative spaces are high-tech venues in the medical field; across the country, we’re seeing purpose-built rooms that revolutionize approaches to medical training. These spaces are integrating holographic theaters, high definition broadcast cameras, virtual reality capabilities and simulation centers.
From session to session, reset your room as a completely new and different space. This technology allows event designers to project theme and color schemes, repaint an entire ballroom, projecting table decorations around place settings, or even have your room flow with movable art – projection mapping allows for an immense amount of creativity and visual stimulation to get away from your standard meeting room look.
‘Digital Engagement Strategy’ sounds complicated, but it doesn’t have to be. It’s essentially the ability to connect with attendees who are not physically at your event. Facebook Live, Instagram stories, YouTube, and advanced teleconferencing platforms are powerful tools that allow you to share content from your event and involve a wider audience. Often times, through teleconferencing, hosts are able to make a powerful case to attend the event in person, and virtual participants might make stronger efforts to attend the next meeting in person.
Achieve Event Goals with Wearable Tech
Wearable technology has the potential to revolutionize the events industry. It’s most easily understood in terms of smart watches. These devices use Bluetooth technology to connect with a smart phone and relay up-to-the-moment notifications, reminders and information exchange.
Wearable tech at events works along those same lines, with the intention to focus on engagement in the events experience. There are a variety of ways to implement this technology, and you’ll find it in everything from name badges and wristbands to smart earphones and clothing. At one time, RFID name badges were the front runners, but now technology is available to enhance networking, provide translations in real time, instantly share contact information, and provide personalize booth and session reminders.
Use wearable tech, for example, to alert participants when they are within proximity to someone with similar interests and networking potential. It can also automatically check attendees in and out of sessions, track down your busy VIPs, tailor gifting experiences, and manage participants’ allotted spend. It makes wayfinding and heat mapping more accessible without
requiring your guests to use their own devices. Plus, a wealth of data can be collected via these sensors, allowing planners to track attendee behaviors and gain analytical insights that can improve future events.
Discover more Event Design tips and trends by downloading our
By Design Trends & Innovation Report.