Insights

How Using a Virtual Venue Can Enhance a Digital Event

Virtual meetings are a safe and successful way to continue connecting throughout the COVID-19 pandemic, but they are still no replacement for human connection. So how can we deliver a more authentic onsite experience from the comfort of an attendee's home? Incorporating elements of virtual reality, such as a virtual venue can both maximize and differentiate the virtual experience for your audience.

The exterior of a Virtual Venue "building" | Global agency, BCD Meetings & Events

What Can you Expect From a Virtual Venue Experience?

A virtual venue platform is a uniquely designed virtual environment that can digitally replicate aspects of an on-site meeting or event. With custom features such as branded signage, preferred meeting room set ups and space layouts, it can be implemented in lieu of any event typically hosted at a physical location, such as conferences, tradeshows or any occasion that you want to impact and excite your audience.

Read our virtual product launch case study

The Attendee Experience

In just three “clicks” attendees can access the dynamic experience a virtual venue allows. They can navigate throughout the space to specific meeting rooms, breakout sessions and open "outdoor" areas under the virtual sky. This freedom allows attendees to create an experience closer to reality in a time where our new normal is virtual contact.

Attendee Interaction

This type of platform allows users to create and customize their own avatar, providing the ability to interact with other participants one on one or as a speaker addressing the full audience. Using their avatars, attendees can choose where they want to sit during presentations and are able to raise their hand to ask questions or use the chat to communicate with a speaker. Tradeshows that utilize a virtual venue can include different stands and product experts for guests to access information and share experiences.

Features like “high five,” wave hello, jump and dance even allow the guests to have personalized interactions such as dancing at a concert with international artists or play in a good old fashion (virtual) soccer game.

A virtual venue has the capacity to host several events at the same time without having noise interruptions, therefore, multiple activities can take place simultaneously without interruptions.

Onsite Support

Although a virtual venue is user-friendly, event staff can be present to provide technical support, such as helping attendees create their avatar, familiarize them with the various features and provide instructions on how to navigate the virtual world. This ensures that each and every one of the participants can make the most of the experience.

Female event staff avatar walking outside of the Virtual Venue | Global agency, BCD Meetings & Events

Hosting an event in a virtual venue is the best option for those that want to create a memorable experience, spark emotions and establish a genuine connection to their guests despite physical distance.

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